PHILADELPHIA–(BUSINESS WIRE)–MRP Prelytix, the only enterprise class predictive ABM platform, has been recognized by the Best In Biz Awards, as the Silver winner in their Enterprise Product of the Year – Marketing Software category. As the only independent business awards program judged by prominent editors and reporters from top-tier publications in North America, Best in Biz Awards’ entrants have spanned the spectrum, from the most innovative local companies and start-ups to some of the most recognizable global brands.
Enterprise class marketing and sales organizations are complex, interdependent and collaborative systems with unique requirements, processes, and needs. The challenge for these enterprise organizations is to remain competitive and successful while using tools that are often designed for the needs of start-up to mid-stage organizations, not category-leading enterprises. Powered by the world’s fastest streaming analytics database Kx, MRP Prelytix is the only ABM platform designed to give enterprise marketers control of their data, visibility into target markets, and scale in the delivery of the highest impact engagement strategy.
“MRP Prelytix has established a blueprint to enterprise success, based on our ability to deliver a flexible, mature, and scalable product that already supports some of the world’s largest companies and execution across multiple marketing channels,” said Kevin Cunningham, CEO and co-founder of MRP. “Enterprise marketers face a tremendous task of making sense of the account-structured data and activities that exist across multiple systems. Employing enterprise-ready MDM technologies, MRP Prelytix enables the enterprise to organize, cleanse, map and append data so they can gather better insights and deliver better, more accurate reporting.”
Each year, winners in Best in Biz Awards are determined based on scoring from independent judging panels assembled from some of the most respected newspapers, TV and radio outlets, and business, consumer, technology and trade publications in North America. Combining top editors’ and reporters’ unparalleled expertise and experience with the objectivity inherent in the journalistic ethos and further enhanced by the breadth and variety of outlets represented on the panel, Best in Biz Awards is uniquely able to determine the best of the best from among the hundreds of entries. The 2019 judging panel included, among others, writers from Accounting Today, AdWeek, Associated Press, Barron’s, Consumer Affairs, eWeek, Healthcare Innovation News, Inc., Investment Advisor Magazine, USA Today, and Wired.
For enterprise organizations that serve multiple geographies, lines of business or industries, MRP Prelytix is the only ABM platform designed to give you control of your data, visibility into your target market and scale in the delivery of the highest impact engagement strategy. Leading B2B sales and marketing organizations choose MRP for our ability to deliver and measure revenue impact across a half-dozen online and offline channels, our global workforce with expertise across 100 countries and 20 languages and our ability to simplify connections between insight and action using the industry’s first application of real-time AI and Machine Learning. Powered by Kx, Prelytix sits on top of the fastest streaming analytics database in the world. For more information visit: www.mrpfd.com.
About Best in Biz Awards
Since 2011, Best in Biz Awards has maintained its premier status as the only independent business awards program judged by a who’s who of prominent reporters and editors from top-tier publications from North America and around the world. Over the years, Best in Biz Awards judges have ranged from Associated Press to the Wall Street Journal and winners have spanned the spectrum, from blue-chip companies that form the bedrock of the world economy to local companies and some of the most innovative start-ups. Each year, Best in Biz Awards honors are conferred in two separate programs: North America and International, and in 80 categories, including company, team, executive, product, and CSR, media, PR and other categories. For more information, visit: http://www.bestinbizawards.com.
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