Category: Software Marketing

Jump To: New Product Press Release Examples[1] The success of your new product press release getting published in the news can often decide on the success of your product/sales. In this guide, I’ll show you how you can how to write a press release for a new product to grab the attention of journalists and media influencers and ultimately get...

Your marketing strategy might involve a mix of emails, social media, advertising, events, and other tactics, but one mention in the press can multiply all those efforts tenfold, sending a surge of new customers your way, and even take your small business to the next level. Want proof? A single story in The New York Times[1] transformed Beardbrand[2] from a...

NEW YORK, July 7, 2020 /PRNewswire/ — Chainalysis, the blockchain analysis company, today announced it raised an additional $13M to expand its Series B round to $49M with an investment from Ribbit Capital and Sound Ventures. With the funds, which follows a $36M raise from Accel, Benchmark[1], MUFG and Sozo Ventures[2] last year, Chainalysis will grow and deepen its government...

A press release is a written statement companies issue to entice the media to cover a company story. There are many different kinds of press releases, including those that promote a charity, announce a product launch or a new hire, and those that introduce a merger or acquisition. Though each type has its own requirements for effectiveness, the best ones...