OTTAWA, Ontario–(BUSINESS WIRE)–At the Embedded World trade fair today in Nuremberg, Germany, Crank Software’s embedded UI development software, Storyboard, was presented an embedded 2020 award for first place in the software category. The embedded award, presented annually by Embedded World event organizers, pays tribute to especially innovative products and developments. Storyboard’s hybrid rendering functionality, invented in late 2019 in collaboration with partner NXP® Semiconductors, formed a significant part of the award submission.
Brian Edmond, president and co-founder of Crank Software, said the company’s growth and product success was in response to the rising demand for UIs rich in sophisticated graphics and hardware performance. “Customers today expect that a touch screen is going to perform a certain way,” he explained. “It’s up to manufacturers to deliver and exceed that UI expectation, which otherwise can be a deal breaker. Storyboard helps product teams ensure that their best design possible is executed with a time-to-market that, for most teams, is unprecedented.”
“The whole team at Crank is thrilled to be receiving this award,” said Jason Clarke, co-founder and vice president Sales and Marketing at Crank Software, upon receiving the award at a ceremony held at Embedded World today. “To be recognized by peers and experts in the embedded industry validates that we are doing the right thing—helping to solve the UI development challenges our customers face in an innovative and more affordable way.”
Storyboard’s hybrid rendering innovation solves the challenge of sophisticated graphics draining battery power, forcing embedded developers to skimp on features and functionality. With Storyboard, UIs can now utilize the 2D and 3D GPUs more efficiently, by dynamically assessing the content to be rendered and automatically rendering that content using the most appropriate, power-optimized GPU.
“The power-efficient i.MX 7ULP allows for Storyboard to create a richer, faster UI by leveraging 3D hardware acceleration,” said Nik Jedrzejewski, i.MX Applications Processors product line manager at NXP. “At the same time, Crank’s Storyboard recognizes that a 3D GPU is not always the right solution and it is more power efficient to use the separate 2D GPU for the acceleration of 2D graphics, providing higher 2D performance versus using the 3D GPU. This recognition by Storyboard not only helps with graphics performance but also preserves the battery life of mobile products.”
About Crank Software
Crank Software is a Canadian-based innovator in embedded graphics solutions that help accelerate the design and development of the modern UI experience for tomorrow’s embedded devices. Supported by a global distributor network, Crank is driving innovation and speed to market for brands wanting to deliver unmatched performance and delightful customer experiences. With close to two decades of domain expertise in embedded graphics applications development, brands including Coca-Cola, John Deere, and GE Appliances, rely on Crank for bridging the gap between vision and exceptional user experiences. To learn more, visit https://www.cranksoftware.com.
Crank and Storyboard are trademarks of Crank Software.
Source URL: Read More
The public content above was dynamically discovered – by graded relevancy to this site’s keyword domain name. Such discovery was by systematic attempts to filter for “Creative Commons“ re-use licensing and/or by Press Release distributions. “Source URL” states the content’s owner and/or publisher. When possible, this site references the content above to generate its value-add, the dynamic sentimental analysis below, which allows us to research global sentiments across a multitude of topics related to this site’s specific keyword domain name. Additionally, when possible, this site references the content above to provide on-demand (multilingual) translations and/or to power its “Read Article to Me” feature, which reads the content aloud to visitors. Where applicable, this site also auto-generates a “References” section, which appends the content above by listing all mentioned links. Views expressed in the content above are solely those of the author(s). We do not endorse, offer to sell, promote, recommend, or, otherwise, make any statement about the content above. We reference the content above for your “reading” entertainment purposes only. Review “DMCA & Terms”, at the bottom of this site, for terms of your access and use as well as for applicable DMCA take-down request.
Acquire this Domain
You can acquire this site’s domain name! We have nurtured its online marketing value by systematically curating this site by the domain’s relevant keywords. Explore our content network – you can advertise on each or rent vs. buy the domain. Buy@TLDtraders.com | Skype: TLDtraders | +1 (475) BUY-NAME (289 – 6263). Thousands search by this site’s exact keyword domain name! Most are sent here because search engines often love the keyword. This domain can be your 24/7 lead generator! If you own it, you could capture a large amount of online traffic for your niche. Stop wasting money on ads. Instead, buy this domain to gain a long-term marketing asset. If you can’t afford to buy then you can rent the domain.
We are Internet Investors, Developers, and Franchisers – operating a content network of several thousand sites while federating 100+ eCommerce and SaaS startups. With our proprietary “inverted incubation” model, we leverage a portfolio of $100M in valued domains to impact online trends, traffic, and transactions. We use robotic process automation, machine learning, and other proprietary approaches to power our content network. Contact us to learn how we can help you with your online marketing and/or site maintenance.